Visit Our Eyewear Boutique
& Dr. Stephen Rozenberg

50 Madison Ave. at 26th St.
CALL 212-366-1010


Eyewear Boutique

Since 1979, we have been helping people discover new fashions, shapes and fits in eyewear. Our newest eyewear store on Madison Avenue is, designed to make you feel relaxed and comfortable as you explore new possibilities in eyewear fashion.

Our skilled opticians are trained to provide dedicated, professional service, working patiently with you until you've found the perfect match.

We curate our eyewear selection from a range of international designers – and we use cutting-edge technology to create eyewear lenses that help you see your best wherever you are - indoors, at your desk, outside, playing sports.

We love what we do and it shows. Check out our love letters from patients who often come back for an "optical update."


Our Optometrist

Dr. Stephen Rozenberg, Optometrist and co-founder of 10/10 Optics, is a specialist in both refractive vision analysis (eye examination) and custom contact lens design and fitting. For patients who are interested in vision correction without glasses, Dr. Rozenberg established a Ortho-K lens practice based at 10/10 Optics, using the most sophisticated diagnostic and engineering tools.

Dr. Rozenberg designs customized rigid lenses for comfortable, clear vision. He is also a pioneer in the science of Orthokeratology, a procedure in which rigid lenses are designed to create a change in the shape of the cornea as you sleep, allowing patients to enjoy clear, unaided vision the next day.

Explore the full range of options at

Ruth H. Domber

Eyewear Fashion Expert

No one is more passionate about the transformative powers of eyewear than Ruth, co-founder of 10/10 Optics and eyewear consultant extraordinaire. Ruth has a strong fashion sensibility and will immediately start pulling out frame choices in the first few minutes of getting to know you. Her positive energy is a key force behind the success of 10/10 Optics, and a reason why her patients have been coming back for more than 30 years.

Dr. Stephen Rozenberg

O.D., F.I.O.S., Optometrist

With nearly 4 decades of experience in eye care and custom contact lens design, Dr. Stephen Rozenberg provides best-in-class expertise to understand the vision needs for each patient.

Dr. Rozenberg earned his Doctor of Optometry, cum laude, from the Southern California College of Optometry. He is board certified in Orthokeratology by the National Eye Research Foundation, as well as a Diplomat of The International Academy of Classical Homeopathy.

As co-founder of 10/10 Optics, he believes passionately in creating healthy, sustainable vision solutions for his patients. A pioneer of Orthokeratology and custom rigid lenses, he offers unparalleled experience creating optimal solutions for healthy, clear vision.