Experienced Eye Doctor in Flatiron, NYC
We know that the path to finding your next pair of outstanding eyewear starts with an exceptional eye exam, and we offer both. At 10/10 Optics, we believe in building relationships with our clients and patients, which means finding frames perfectly suited to your unique personal tastes and vision needs. This level of understanding is also what enables our eye care professionals to provide the type of personal touch that keeps patients returning year after year to 10/10 Optics.
50 Madison Ave
New York, NY 10010
Mon-Thurs: 09:30AM-06:30PM
Sun: 11AM-5PM
Fri-Sat: Closed
Call Today!
(866) 828-5353
Driving Directions to 10/10 Optics
If you’re coming from 28th St subway station, head south on Broadway and take a left onto E 27th St. You’ll pass The Smith and 230 Fifth Rooftop Bar on your right just after. Continue until you reach Madison Ave, then turn right. We’ll be just before E 26th St, on your right.
Our store sits on the corner of Madison Ave and E 26th St, across from Madison Square Park, a short walk from the original Shake Shack and just a few storefronts down from the National Museum of Mathematics. After you stop in for your next pair of eyeglasses, you can test them out by exploring the museum and taking in the beauty of the park or our spectacular view of the Empire State Building.
Comprehensive Eye Exams
in the Flatiron District
Our comprehensive eye exams — as with many of our services — begin with a conversation about your eyes. Your eye doctor will discuss your eye health history, your lifestyle, and how you want to be able to use your eyes every day. Each eye has unique vision, and as it turns out, every person has a particular preference for how they want that vision to be corrected.
Personalized
Eyewear Fittings
With over four decades of experience to our name, and our passionate 10/10 Optics team, it’s no wonder that we believe that choosing eyewear should be a wonderful experience. Our professional staff of certified opticians (who are also trained in eyewear aesthetics) will consider both your personal preferences and physical attributes when selecting frames; your skin, eyes, hair, and facial structure play just as big a role as your style, your daily routine, and your visual goals.
Distinctive Frames
Collections
We search the globe for best-in-class frames to satisfy our customers’ diverse interests. Our curated collections include independent, luxury, designer, and mid-priced eyewear, in fits that cover the expansive needs of our customers, including petite and plus sizes as well as adjustable nose pad installations, and Asian-fit styles.
Specialty Eye Care Services in Flatiron
Ortho-K Treatment at 10/10 Optics
See clearly without glasses, contact lenses or surgery! Orthokeratology, or Ortho-K, is the overnight reshaping of the cornea using a custom contact lens that’s worn while sleeping and removed upon waking for clear and comfortable vision all day. Many patients prefer this option to LASIK because it’s non-surgical: no lasers, surgical appointments, or recovery period required!
About the Flatiron District
We’re proud to serve the Flatiron District of New York City, NY, as well as our neighbors in Chelsea, Kips Bay, Madison Square Park, Gramercy Park, Midtown Manhattan, Greenwich Village, Hell’s Kitchen, Murray Hill, and other surrounding areas.
10/10 Optics is centrally-located in Manhattan’s historic Flatiron District on the corner of Madison Square Park. It’s named for the Flatiron Building — one of the city’s first skyscrapers, which stood 20 stories tall when it was completed in 1902 and has been a symbol of our area’s industry and innovation ever since.
10/10 Optics is a proud member of the Flatiron 23rd Street Partnership Business Improvement District.
We care deeply about our eye care and fine frames, and from what our patients have to say, it shows. Check out the love letters we’ve received from patients who can’t wait for their next “optical update.”